Points for People: A Laudable CSR Initiative
Points for People is a scheme that is presently fuelling the Tata Trusts’ plans to alleviate the debilitating conditions that poverty presents to the tribal people and farmers of India. The platform provides an opportunity for people to make donations by converting loyalty points earned through transactions with Tata Trusts’ partners into avenues of respite for the unfortunate. It also allows for online payments towards the same with all donations eligible for tax exemption. The Central India Initiative by Tata Trusts aims at affording greater and higher quality opportunities to the underprivileged in central India and the tribal belt to better their lives by concentrating on the areas of water and sanitation, livelihood, education (digital literacy and children’s education), cancer care and the eradication of TB. Collectives for Integrated Livelihood Initiatives (CInI) is the nodal agency founded by Tata Trusts to oversee the development of plans in the aforementioned areas. The progr