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Framed-The Festakars of Goa

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The month of January saw a flurry of postings on social media about the portrait photography of Alex Fernandes titled Festakars . The delicacy and other worldly beauty of these photographs, which captured the essence, the inner soul, of every one of the models who sat for him, is so very evident. This self-taught photographer of Goan origin wields the camera with great artistic expertise. ‘I am actually a product of the advertising and fashion industry,’ says Alex, who began his foray into the world of fashion and advertising as an assistant photographer in 1984 in Mumbai. From 1987 to 1990 Alex worked at his first job as a commercial photographer in the Middle East. The aftermath of the first Gulf War saw him join the Kodak distributor in Kuwait. He says, ‘During my tenure (1992-2001) I also conducted lighting workshops for the company. The workshops for Profoto film and Potra paper which were Kodak products used exclusively for portraiture were on behalf of Kodak (Near East) based in