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The Advertising Game

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How would you feel if you discovered that you were being lied to constantly? That the products being advertised via various media may not be exactly what they are portrayed to be? And that often you are a victim of outright chicanery? Walter Vieira, Chairman of the Consumer Education and Research Centre , Ahmedabad, spoke on consumer awareness, the outrageous claims made by the manufacturers of products and what people can do to take the deceivers to task. Mr Vieira delivered his talk at a lecture session titled ‘When will consumers wake up and protect themselves?’ at the International Centre Goa. The consumer awareness talk was co-organised by GoaCAN (Consumer Action Network) and the International Centre Goa . ‘The cheating that is going on in the country…with products, with services, with what have you, has reached phenomenal proportions,’ says Mr Vieira. The simplicity of the advertisements of the yesteryears cannot be denied. The Amul girl, for instance, was an integral part of t

Woe Betide the Plagiarist!

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It is common knowledge that in Goa, having your artistic work plagiarised, be it literary, music, photography, etc, is not an unusual phenomenon. Often people are completely unaware that they have violated somebody's intellectual property rights. Supreme Court Counsel Jamshed Mistry, who is an authority on media, entertainment and corporate law, and Advocate Laxmi Maria Jenkins from Mumbai spoke on Intellectual Property and Copyrights in Media & Entertainment doing much to dispel misconceptions and provide a wealth of legal information to entertainment and media representatives. The talk was arranged by Ethel Da Costa’s PR company Think Geek Media. During the talk held at the International Centre Goa, it became clear that the root of the problem is the omission of entertainment law from the curricula of law colleges. Naturally, artists remain ignorant too and ignorance has no scope for bliss in this case. The entertainment industry remains fraught with issues that seem to have